case study Tget - Ron Lir | Personal Portfolio

tget

An app and a website that helps you experience browsing events and ordering tickets  
Like Never Before!

tools

FIGMA, AXURE, PHOTOSHOP

date

MARCH 2022

role

UX/UI RESEARCHER AND DESIGNER

overview

Tget is an online tickets marketplace, where the user can browse through all events,
shows and entertainments and purchase tickets.  This site's business model is to take a commission off every sale by collaborating with other businesses.
The problem is that any user can at any given moment buy the tickets from the business itself.
I have decided to create a platform which will serve all user needs from browsing through events
to purchasing the tickets in the most convenient and safest way.

THE PROBLEM

The main problem is that all current platforms and websites in the market dont serve all users needs.  most platforms in the market dont have good search engine by filters and categories, and only gives a decent alternative for purchasing online tickets.

THE GOAL

The main goal of this platform is to keep the users engaged in the platform until the purchase.
By providing them a smooth, simple and elegant experience, and provide all users needs
from better search engine to secured and convenient purchase wizard.

User Research

My research included quantitive research with 123 participants and 5 Target Audiences
(27 teenagers, 30 singles, 15 married couples, 40 families with children and 12 seniors)
who purchase tickets online.

4 Overall Impression

For most users the systems are quite intuitive and do not need help from others

3 Average KPI

Most users order is an average of 1 ticket per month

2 Main Advantage

The main advantage of most users is conveniece and speed when security is also important to them

1 Useage Time

I have found out that Most users use the system for up to 30 minutes.

Pain Points

2 Teenagers Pain points

The main difficulty for teens is:
the process of ordering the ticket and paying.
(dont have credit cards)

1 Seniors Pain points

For senior citizens the existing systems are not comfortable at all Which includes business contact information, booking a ticket, payment and choosing seats.

5 Families with children Pain points

The main difficulty for families with children is:
Reminders about the event

4 Married Couples  Pain points

The main difficulty for married couples is:
lack of reviews of the event

3 Singles Pain points

The main difficulty for singles is: lack of reviews of the event

user persona

User Story

Nimrod is a well-known businessman and trader on the stock exchange.
He is married to Ronit and has two daughters aged 6 and 5.
Each day, he begins work at 8 in Tel Aviv on the 27th floor and arrives home near 8 quite tired.

Knowing that the girls are visiting their grandparents this weekend, Nimrod is looking for an interesting show to surprise Ronit.

Nimrod doesn't have much patience to browse events and wants to select and purchase tickets as quickly and as safely as possible.

Motivations

Price

Speed

Comfort

Flexibility

Secure

Preferred Medium

Phone

Computer

Frustrations

As a result of work and children, he and his wife do not spend quality time together

After extensive Internet searches, Nimrod orders sushi for dinner and describes it as "quality time" with his love.

Goals

Find an interesting and good event according to their needs quickly

Purchase tickets safely and easily

Age: 35
FAMILY: Married, 2 Kids
LOCATION: Tel Aviv, Israel
EDUCATION: University of Tel Aviv
OCCUPATION: Stock Market Trader

Market Reaserch

My preliminary research involved researching four systems available on the market currently.  I compared four competitors based on five different parameters: visual display, search engine, ordering process, information (business and event) and reviews..